Broker Check

Guidance Throughout Your Journey

11039 Broadway Suite C
Crown Point IN, 46307
(219) 779-9183

Welcome to TrueWealth Advising Group

TrueWealth Advising Group is a full-service financial planning firm providing innovative, strategic guidance to businesses and individuals. We utilize a distinct holistic approach to help build, protect and distribute your assets. Our top-level professionals assist in optimizing your financial position through innovative tax management, retirement and estate planning strategies, account distribution and transfer of wealth.  

Our advisors offer a variety of cutting-edge financial and insurance strategies including numerous Investment Platforms, Annuities, IRA’s, Life and Disability Insurance, Long-Term Care Options and Charitable Giving Opportunities.

Our reputation of offering our valued clients “Guidance Throughout Your Journey” has set us apart in our industry. We strive to keep our clients focused on their financial futures, help them to set realistic yet optimistic goals and encourage them to remain disciplined in their financial decisions.

Accumulation, Distribution, Legacy – Are YOU examining all phases of your journey? Contact us today to set up a complimentary financial review.

We Are Here for You

TrueWealth Advising Group strives to be a valued resource to our community and our clients, especially in these uncertain and trying times. Our office is open for business and our advisers are able to assist and support clients old and new. We all are feeling distressed and isolated by the measures our local, state and federal governments have put in place to keep us SAFE. We support these measures and recommend everyone remain informed and prepared. Please take a moment to visit the websites below for some relevant information.

 1. Business owners are encouraged to do their part to keep employees, customers and themselves healthy. The SBA provides low-interest disaster loans to assist businesses and homeowners in the recovery of declared disasters. Please visit the link below for further information.

2. Information for businesses regarding the COVID-19 pandemic is emerging rapidly. It’s vitally important for us to have access to the most accurate and up to date information. The link below includes interim guidance and other resources for preventing exposure to, and infection with, the novel coronavirus.

3. Updated information on Indiana’s response to COVID-19 can be found by visiting the link below.

4. The IRS has extended the tax filing deadline to July 15th which applies to both filing and payments. Penalties and interest will not apply if you pay any tax due before the extended deadline.

5. Up to date information on the federal response to COVID-19 can be found by clicking the link below:

Please feel free to call our office with any questions or concerns.  Stay safe and healthy.  We are here for you.


COVID-19 Update

These are challenging times personally, emotionally, professionally, and financially.  TrueWealth Advising Group is here to provide “Guidance Throughout Your Journey”. 

 Here are the measures we have in place:

  1. We are prepared to help you with your financial decisions, answer your questions, and provide service for you. 
  2. The TrueWealth office and team are available to help and have extensive business continuity strategies in place locally and with our vendors. 
  3. We have the ability and prefer to conduct web-based meetings or conference call.
  4. Our business processing system allows us to process most transactions electronically.
  5. We can accept paperwork and/or checks at our Crown Point office and are available to discuss your financial plan. 
  6. TrueWealth team members are at our Crown Point office during normal business hours and our secure mailbox has a slot to drop off documents and/ or checks.
  7. We implemented in house health and safety protocols including enhanced cleaning and disinfecting throughout each day and team members are working remotely.

We are committed to doing our part in slowing transmission of the virus and fulfilling our mission to provide guidance for our clients and team members.  We continue to conduct business using all the tools and technology available to us, while keeping everyone as safe as possible.  We are reviewing the situation often, will modify as deemed necessary, and will keep you updated on future developments. 

We appreciate your understanding during these times.


VOLATILITY:  What's Normal?

  • Uncertainty surrounding the eventual economic impact of the coronavirus has driven market volatility higher.
  • It's useful to realize that volatility has been higher in the past and can still increase from here.
  • It's also helpful to understand that it is normal for market declines to occur at some point almost every year.

February of 2020 ended with a decline in the S&P 500 Index that quickly became a rout, pushing the index into correction territory. Economic uncertainties over the
eventual impact of the coronavirus drove market volatility higher and punished the equity index with a vengeance. 

While analysts debated whether this would be merely a short pause in the market’s upward trajectory or the beginning of an extended downturn, investors worried about losses in their portfolios as the index retreated from its previous all-time high.

However, the first trading day of March saw the S&P 500 Index have its second-largest percentage gain in over ten years, a reminder that upticks in volatility can swing
the market in either direction.

Declines are a Normal Occurrence Although investors hope to see their portfolios generate gains, market declines are inevitable and occur, at some point, almost every year.  While some declines are more significant than others, even in years with notable declines that cause uneasiness for investors, the market can still generate positive returns.

In summary, while the coronavirus issue in addition to falling oil prices is the current focus of concern...when it passes, another issue will eventually arise.  Something always poses a potential threat to the stock market.  For this reason we believe that a Diversified Portfolio is one of the best ways to reduce risk and increase the odds that investors will remain focused and stick to their investment strategies in good times and bad.

This material represents an assessment of the market environment at a specific point in time and is not intended to be a forecast of future events, or a guarantee of future results. This information should not be relied upon by the reader as research or investment advice and is intended for educational purposes only.

There are risks involved with investing, including loss of principal. Diversification may not protect against market risk.

Information provided by SEI Investments Management Corporation (SIMC), a wholly owned subsidiary of SEI Investments Company (SEI).

TrueWealth Advising Group Welcomes New Adviser, Danielle Helfrich


Danielle Helfrich has dedicated her career to serving the financial needs of her clients.  Her wealth management experience spans over 27 years where she has assisted individuals, families and small business owners in achieving their financial goals.  Danielle prefers a holistic planning approach that includes a thorough discovery process, innovative customized solutions and assistance in implementation of the plan. Through this comprehensive process, Danielle is able to build deep and longstanding relationships with her clients.  Hosting educational events and seminars is a high priority and offers the opportunity to empower others and to instill financial confidence.

Danielle has experience and expertise in group qualified retirement plans and enjoys strategizing with business owners on the design and implementation of cost effective, tax efficient plans that benefit all stakeholders. Additionally, Danielle has a passion for assisting widows, widowers and divorcees.  Her compassion and partnership with these individuals enable and empower them to gain control of their financial affairs during an extremely difficult time.

Danielle has her Series 63, Series 66, and Series 7 Securities registrations and is a Registered Representative and Investment Advisor Representative of Equity Services, Inc. She is able to offer securities in IN, IL, and TN. Her specific services, along with the TrueWealth team, include but are not limited to:

  • Comprehensive Financial Planning
  • Retirement and Estate Planning Strategies
  • Asset Management and Distribution
  • Charitable Giving Approaches
  • Life, Disability, and Long-Term Care Insurance Options

Danielle’s passion and commitment to helping others is apparent in her time away from the office.  Having attended a private women’s college owned by the P.E.O. Sisterhood, an international philanthropic women’s organization, Danielle is focused on providing educational opportunities for other females worldwide and is a founding and active member of a local P.E.O. Chapter. She is an active volunteer and foster for Child and Pet Relief Fund, a 501c3 dedicated to ending the needless euthanasia of adoptable animals. Danielle is also the Co-Director of The Lake County Pet Expo, a large annual event held to raise funds and promote animal adoption for over 20 local animal rescues and shelters. 

Danielle is married to Bill and is the proud mom of three children, Alexandra (27), Emma (25) and Caden (20). She also has three dogs and one kitty (all adopted, of course). In her spare time, she enjoys gardening, reading, hiking and tennis. 

 Danielle Helfrich is a Registered Representative and Investment Adviser Representative of Equity Services, Inc.  Securities and investment advisory services are offered solely by Equity Services, Inc., Member FINRA/SIPC, 123 N. Wacker Drive, Suite 600, Chicago, IL 60606, (312)236-2500.  TrueWealth Advising Group is independent of Equity Services, Inc. TC113289(0320)1



National Life Group Do Good Tour:

TrueWealth Advising Group partnered with Hometown Happenings to collect new and gently used children's books at the Hub City Races on September 10th.  To date we have collected over 3,000 books to be distributed to underprivileged children in Northwest Indiana.  Distribution sites include local food pantries, elementary schools and the City Life Youth Center.  TrueWealth Advising was awarded the National “Do Good” Award in February.  National Life Group has awarded Meals on Wheels of NWI $7,500 and the Crown Point Community Foundation $500 in recognition of our team’s efforts.

Meals on Wheels of NWI:

The TrueWealth Advising Group team has a monthly commitment with Meals on Wheels to deliver a Friday route.  Hot meals and an evening snack are delivered to around fifteen households in the Crown Point area.  When the day comes to deliver, we all clamor over who “gets to go.”  Relationships and even friendships have been established over the years with the clients along Route 3.  Carey Yukich currently serves on their Development Committee.

Legacy Foundation of Northwest Indiana:

Carey currently serves on the Board of Directors as well as the Investment Committee and Jennifer Vinovich is a past Board, Grants and Scholarship Committee Member of this dynamic organization.  Hundreds of students and residents throughout our communities are the recipients of this organization’s grants and projects.

American Heart Association:

Carey and Jennifer are past members of the Executive Leadership Team and help to sustain the organization through donor solicitation and working partnerships.  Jennifer continues to assist in the writing and editing of their grant requests.

**Other organizations we work with include Tri Kappa, Junior Achievement, South Shore Arts Association, Northwest Indiana Food Pantry, First Tee of Indiana, Munster VolleyKids, City of Crown Point and Crossroads Chamber of Commerce.

TradeWinds Bowling Fundraiser

TrueWealth Advising team and friends participate in the Annual TradeWinds Bowling event to benefit adults and children with disabilities.

Junior Achievement #GivingTuesday

TrueWealth Advising owners John & Carey Yukich along with Financial Professional Andrea Sullivan sharing some inspiration for our youth.

TrueWealth at Lake County Bar Association Event

TrueWealth advisors sharing some financial "best practices" with members of the LCBA community.

Hub City Marathon

TrueWealth team members collecting new and gently used children's books for distribution to pre-schools and elementary schools in Northwest Indiana.

Hometown Happenings / TrueWealth
Book Collection

TrueWealth team members collecting children's books for distribution to area pre-schools and elementary schools.

Wheeler Middle School
"Reality Store"

Andrea, Jennifer and Carey volunteering at Wheeler Middle School's "Reality Store" event.

MoneyGuidePro Financial Planning Software now available at TrueWealth!

MoneyGuidePro, our industry's cutting edge financial planning software, is now available at TrueWealth Advising Group.  It allows clients to be far more interactive in the financial planning process. We believe everyone not only needs but deserves a quality financial plan.  Visit their website for further details.